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Starbucks

At Big Spaceship, Starbucks is my primary account. As the primary designer on the team, my responsibilities include everything from digital design and illustration, to post-production and storyboarding.

Fall (2019)

Big Spaceship was briefed to create a campaign that announced the return of Starbucks' Pumpkin Spice Latte. The iconic drink is basically synonymous with fall, and since the team had just wrapped up the Summer campaign, we proposed designing a PSL machine that "turned summer into fall." This ultimately led to the "Fallifier" Facebook livestream. viewers voted on summer items to send through a giant PSL cup to "Fallify." I helped design the look of the machinery, and I led the design and animation of all of the motion graphics and LED screen imagery used throughout the livestream. The event drew 247K unique viewers, and user commentary engagement was more than double that of the previous year's Holiday livestream.

Fallifier machine with turning gears LED screen Big Spaceship team with giant PSL cup

Group Creative Director - Adam Gloo

Associate Creative Director, Art - Liz Agans

Senior Copywriter - Kyle Kimball

Associate Designer - Alex Ling

VP, Strategy - Dan Bort

Group Director, Content Production - Jordan Makow

Executive Producer - Natalie Moutoussis

Executive Producer - Stephen Gariepy

Senior Producer - Emily Glaser

SVP, Account Management - Stacey Zimmerman

Nitro (2019)

To announce the launch of Nitro Cold Brew, Big Spaceship and Starbucks leaned into the "Whoa!" feeling of the energizing drink. I was responsible for post-production (videoediting, photoediting, color correction, etc), storyboarding pre-production comps, and designing and packaging banners to be produced by our media partner. Part of our campaign was featured in AdWeek.

Group Creative Director - Adam Gloo

Creative Director - Christine Gratton

Associate Creative Director, Art - Bradford Gilmore

Associate Creative Director, Copy - Greg Berman

Associate Designer - Alex Ling

VP, Strategy - Dan Bort

Group Director, Content Production - Jordan Makow

Executive Producer - Natalie Moutoussis

SVP, Account Management - Stacey Zimmerman

Account Supervisor - Bibiana Jakubianska

Summer (2019)

This was the first project I helped on when I joined Big Spaceship. I was responsible for designing social posts, making animated stickers, and post-production.

Group Creative Director - Adam Gloo

Associate Creative Director, Art - Liz Agans

Senior Copywriter - Kyle Kimball

Associate Designer - Alex Ling

VP, Strategy - Dan Bort

Group Director, Content Production - Jordan Makow

Executive Producer - Natalie Moutoussis

SVP, Account Management - Stacey Zimmerman

"Which Drink Are You?" Instagram filter (2020)

Instagram recently introduced filters, and Big Spaceship pitched making a "Which Drink Are You?" filter that all Starbucks lovers would enjoy. I was responsible for designing the layout of each drinks so the Senior Technologist could bring the filter to life.

Group Creative Director - Adam Gloo

Creative Director - Kristina Caizley

Associate Designer - Alex Ling

Executive Producer - Natalie Moutoussis

SVP, Creative Technology and Innovation - Layne Harris

Sr. Technologist - Paul Baranowski

VP, Strategy - Dan Bort

Strategy Director - Sean Flynn

SVP, Account Management - Stacey Zimmerman

Group Account Director - Stephanie Tudor