Etsy releases a biannual Trend Edit to share shopping trends shaping the season. With the rise of sameification and AI overload in 2026, this season's trends show how shoppers are leaning into what feels personal, imperfect, and intentional.
Our team was guided by the season's focus on personalization, and were inspired to creaet an homage to the ultra-personal DIY spirit. Using the merchandise, polaroids, textures, and a wide variety of props, we created bespoke collages to showcase each trend. The full guide can be flipped through below, or read here.
Creative Director - Laura Jane Kenny
Senior Creative - Carly Boyajian
Senior Designer - Alex Ling
Set Design and Prop Stylist - Nicole Staake
Senior Copywriter - Cory Bortnicker
Project Manager and Producer - Jennifer Hsieh
Photographer - Eric Helgas